In the tradition of Shark Tank, an Upstart Entrepreneur steps inside a posh elevator with a Titan of Industry, and is given the once-in-a-lifetime opportunity to deliver an ELEVATOR PITCH.  Will the Upstart be invited to deliver a formal presentation in the Titan’s penthouse office?  Or will the Upstart ride back down to the ground floor – alone?  For the Entrepreneur,

Everything is riding on this ELEVATOR PITCH.


Elevator doors open to reveal a Titan of Industry, delivered with a short background intro clip.  Into the elevator steps a tentative Upstart Entrepreneur, Inventor, or Screenwriter who spends a few crucial seconds pitching their brainchild – a literal “Cold Open” for both the Titan and Audience.

At the end of the elevator ride, the Titan chooses whether to hold the door to hear more, or exit the elevator, leaving the Upstart to wonder, “Was my pitch successful?”

Alone in the stationary elevator, the Upstart endures nervous moments reflecting on the key elements of the pitch, and whether it was enough to awaken the interest of the Titan.  Now arrives the point of decision:

EITHER the elevator descends in defeat, and the Upstart has an emotional exit interview discussing the stakes this pitch had on the future of their brainchild…  

OR the elevator doors open, revealing a Penthouse Office, and the Upstart is invited to formally continue the pitch to satisfy the Titan’s curiosity.



The Formal Pitch in the Penthouse involves whatever props or supporting materials the Upstart requires to help sell the pitch, and continues to the Titan’s discretion, when the Titan arrives at a decision whether to Pass, Consider or Adopt the pitch.

In the Upstart’s exit interview, we recap what was learned, and what is the perceived future for their brainchild, and what are their hopes for any collaboration with the Titan.

We hear the Titan’s thoughts on why the decision to Pass, Consider or Adopt the pitch.  We discuss why it was a Pass, or in the event the pitch is a Consider, what is required to enlist the Titan’s participation in the project.  For those rare times when the choice is to Adopt, the Titan muses on the project’s viability, and clearly defines “What comes next?”



Each 30 minute episode should sustain 5-6 Elevator Pitches, and 2-3 Formal Pitches, plus exit interviews.  Props and supporting materials are only allowed during the Formal Pitch in the penthouse office.  Each episode may follow a thematic arc in the types of pitches, and could involve different Industry Giants riding in the elevator to keep the format fresh.



I think the fun of this show is that our Elevator Pitch is not limited to product ideas, but also intellectual properties, and a multitude of business ventures.  We will enlist a stable of Industry Giants that will appear in the elevator, and in the process, we glean inside tips in an assortment of business sectors.  Additionally, there is potential for the Production Company to materially participate in each venture.


Series format created by:  Matthew W. Davis, M.F.A.


AL HILL, MANAGER     (310) 210-9227     Al@emgla.com


After coming up with the idea for Elevator Pitch, I did a cursory search for any similar existing shows, and found nothing in production.  However, after creating the format seen above, I discovered a very similarly named format was pitched two years ago (April 2014) at Mip-TV, but has yet to be produced.  It was called Live Elevator Pitch, (alternatively, Elevator Pitch) where entrepreneurs step inside a high-tech elevator and pitch their concepts to the viewing audience in a limited amount of time. As with Rising Star, viewers would vote yay or nay via a specially designed app. A minimum percentage of positive votes will advance the would-be innovators up to the penthouse, where five business tycoons await. “The investors vote too, but they are committing real money,” explains Ran Telem, vp programming at Keshet. “If they vote yes, it means they agree to bid on the idea if the entrepreneur reaches the top floor.”  If the contestant makes it to the top, another live round begins, with the panel of investors bidding to invest their own capital to secure the idea.  If they don’t achieve the necessary percentage, they are sent back to the ground floor and out the door.



The lack of similarity between my format and Keshet’s is immediately apparent.  In my format, the Elevator doors open to reveal our Titan of Industry, who is in the hotseat along with the Upstart as they ride the elevator together.  There is a certain authenticity in this moment – a true Elevator Pitch, where both parties are invested in the moment by proximity.  In my format, there is a one-on-one relationship, and we trust in the instinct of the Titan of Industry.  

Keshet’s format is truly a Shark Tank look-alike with its legion of Investors staring down the entrepreneur as they pitch their investment opportunity.  Keshet’s novel idea is the live audience component, which in my opinion would only cloud judgement, and complicate both the dynamic of investor involvement and the overall producibility of the format.  In reality, Keshet’s format does not even resemble an Elevator Pitch, which is why I feel confident that even my title trumps their unproduced format.